When choosing an investing platform, its important to know the company you're entrusting your money with. With the innovative growth of technology, many investing apps are becoming popular and widespread. Acorns Investing is one of those investing apps that is changing the future of investing.

Here I will give a detailed answer to “What is Acorns Investing?” and explain the pro's and cons to its platform.

What Is Acorns Investing And How Does It Work?

An investment bank is simply the middle person between the customer and the stock market. You deposit your money into your investment account, and you can then buy and sell stocks within that account and your investment bank will process the transactions for you accordingly.

Acorns is a modern investment banking platform that aims at making it easier for everyone to invest in the stock market. In the past, an investor had to have minimum deposit amounts in order to invest in the stock market, but with Acorns you only need as little as $5.

Most investment banks are known for having high transaction fees for processing your trade requests, but Acorns Investing only charges $1 per month for accounts under $5,000 and 0.25% per year for accounts over $5,000.

Its human nature to forget and procrastinate, especially when it comes to investing. With Acorns Investing, you can link your bank account to your Acorns account, and Acorns will round up all your daily purchases to the next whole dollar and invest the spare change automatically for you.

This takes the procrastination out of the equation, and sets your investing on a recurring automatic contribution in small increments.

How is Acorns different from other investment banks?

Among the many competitive advantages Acorns offers its users are:

  • Ease of access
  • Ease of investing
  • Exclusive cashback offers
  • Affordable
  • Professional investing portfolio
  • Trustworthy and reputable

Ease of access – Acorns is more accessible on any device

With the growth of smart phones and tablets, mobile applications are becoming more and more popular making it easier for everyone to go straight to their desired bank account through the use of an application.

While Acorns is fully accessible via any device with an internet connection, their mobile access makes it even easier for consumers to invest their money online in just a few seconds time.

If you want to make changes to your recurring deposits, you can do so in under 10 seconds by logging into the mobile app, using your fingerprint identification and navigating to your investment contributions to select your change. This is just one example.

You can check your investment growth at any time whether your on a tablet, laptop, desktop computer or mobile phone.

Ease of investing – Acorns allows you to invest little amounts automatically

Save Money To Invest In Stock
The problem that consumers who don't get involved in the stock market have, is that often times its difficult to find the extra money to begin investing with. Not to mention the human nature habit of procrastination.

By using Acorns “Round-Ups”, Acorns automatically rounds up your everyday purchases to the next dollar, and invests the spare change for you. This allows families with any income to set aside spare change in small amounts and invest it in the stock market, making it feel virtually no different in terms of your budget.

Small incremental investments hurts much less than one large monthly investment.

By using Acorns round-ups, your investments are done automatically and in increments you can afford.

Acorns exclusive cashback offers aka “Found Money”

Just like a cashback website like Swagbucks or Dosh, by being a customer of Acorns you get exclusive offers when shopping at major retailers. The difference is the offers come in set dollar amounts or percentages of your purchase being deposited into your Acorns investment account by the partner retailer for you.

Acorns refers to this as “Found Money”, and their partner retailer list is only growing every day! You can choose from hundreds of top retailers to shop with and get money deposited in your Acorns account.


Most investment banks will charge you a trade fee for submitting a purchase of stock or a mutual fund. This fee goes towards paying the bank for processing the transaction, and all the other behind the scenes expenses involved in making an investment trade.

These trade fees are anywhere from $3 per trade on the lower end up to $10 per trade on the higher end.

With Acorns, you're only expense is your $1 monthly fee if your account is under $5,000, or 0.25% if its over $5,000 balance. That's it!

Professional and customized investment portfolio

Upon opening your Acorns account, you will be asked a series of questions to determine your overall investment objectives for you money. Based on your responses to those questions, Acorns will put together a professionally designed and customized investment portfolio that will help you achieve your goals.

This takes the need for prior investing experience out of the equation, and allows everyone to invest in a diversified portfolio even if they don't have prior experience.

Acorns is a trusted and reputable company

Let's not forget the importance of making sure your company of choice has a good reputation. Acorns has been featured by some of the top news and rating companies like Forbes, ABC News, CNBC, Wired and US News.

On top of that, they are registered with the SIPC, which is the Securities Investor Protection Corporation which protects securities customers of its members up to $500,000.

They also use 256 bit encryption to protect your personal data, and they do not store any of your data on your respective devices.

The Future of Investing

Acorns is shaping the future of investing to be more accessible, cheaper and allowing people with no investing experience to invest in the growing stock market.

Other features like Acorns Later and Acorns Spend are discussed in greater detail in our detailed Acorns Investment review.

==> Click here to learn more about opening up an Acorns Investing account.