So you've heard about making money with email marketing. I'm sure you've even read multiple articles about how to do email marketing. But the truth is, there is a proper way to make money online with email marketing, and I'm going to show you how to do that right here.
Email marketing is simply marketing and communicating to a loyal email list, by regularly sending them content, tools and resources related to a certain topic. When done properly, your email list can be a truly passive source of income. Here's how to get started.
How To Build Your Email List The Proper Way
There is a simple process and a few things to keep in mind when writing to your email list. But before you can start making money, you have to build a list first.
Step 1 – Create a landing page
The first step to building your email list is to create a landing page within your website niche. A landing page is a one-page website that has nothing more than an offer with an incentive to do something such as input your email, sign up for a service, or buy a product.
Your landing page needs to be to the point, and create excitement and curiosity to your viewers. Landing pages have no menus, no advertisements, and no distractions. The whole point is to focus on one thing; to buy your product, input your email, buy your service, or leave. It gives your customers a simple decision to make. Yes or no.
Landing pages have catchy and attractive titles. They include a short description and often times a few interesting bullet points that can be quickly read. Lastly, in this case, they have an email input form.
Step 2 – Offer something for free
Once your landing page has been created, you need to give your customers a reason to give you their email. The question they are going to be asking is “what's in it for me?” And your approach should be to provide the absolute most value to them in exchange for their email address.
Free offers often include things like ebooks, templates, lists, market updates, case studies, a list of tools and resources, etc. If you don't have any of those readily available, start off with a helpful list of tools and resources within your niche, than spend some time each day creating something even more valuable like a free 50 pg ebook or training.
Step 3 – Drive traffic to your landing page
You can drive traffic to your landing page in one of two ways. The first is to include multiple links on your website or blog that attract customers to click through to your landing page. The second is to use Google Adwords to create attractive ads for Google to place in front of “ready to buy” customers.
If you are able, for optimal results utilize both methods above and watch your email list explode with growth.
How To Make Money With Your Email List
Now that you have a list of subscribers, now its time to start making money. When done properly, the rule of thumb is that you should be able to make about $1 per subscriber per month. So if you have a list of 1,000 subscribers, that's an extra $1,000 per month!
Set up an auto responder email sequence
An auto responder email sequence is a set of pre made emails that is set to send out to each new subscriber in a pre-set time frame. For example, when a new subscriber signs up, they get their first email immediately to welcome them to the community. The next email might be sent out 2-3 days later with some more helpful content, and 2-3 days after that email and so on.
For optimal response, have the first 5 or so emails sent out each within 2-3 days of each other to keep your company top of mind. Its easy for subscribers to join your list and forget they ever did so a few days later. That's why you want to stay in front of them for the first few weeks to help them remember who you are. After that, every 7 days is recommended.
Build trust and loyalty with your audience
Trust and loyalty is gained by continuing to provide helpful content for free to your list. By sending a regular quick read on a how to about your niche, or a frequently asked question with some valuable answers, you list will gain loyalty and trust with you and your company.
Recommend a helpful product or service with affiliate marketing
Now that your clients trust you, they are ready to buy from you time and time again. You have just provided them with world-class helpful and valuable content, they are in love with you and your company, and want to learn how to be just like you!
As you continue to provide value to your list, now you are ready to recommend products and services to your list with affiliate marketing links.
Affiliate marketing links are unique links given to you from the partnered company. When your subscribers click this link and buy a product from that company, you than get paid a small commission from this company.
How to get started
The company I trust and recommend to use for your email marketing business is ConvertKit. They allow you to do everything mentioned in this post with ease. Other email service providers make things too complicated, resulting in wasted time learning how to use their software.
Not with ConvertKit. Their auto-responders and automation tools are made with simple drag and drop templates. You can integrate your blog or website to automatically send out your new posts to your list each week to keep the engaged.
They enable you to customize each email automation and sequence to each subscriber with visual follow up sequence funnels, and unique tags for each subscriber that clicks on certain links. This gives you the ability to know what your list is really interested in, and what emails to send to which subscribers.
I trust and recommend ConvertKit to anyone who wants to make extra money online.