Finding great keywords for your website can be the difference between 10 visitors and 10,000 visitors. That's why it's so important that you do a keyword research analysis for each and every page and post on your website.
When done properly, your website will increase in major search engine rankings dramatically, resulting in a lot of free organic traffic.
I'm going to show you how to do a keyword research analysis properly to increase your website traffic. Included below are the steps to follow for each post or page you create to optimize your keywords used.
How To Find Keywords For SEO
When researching keywords for Search Engine Optimization (SEO), its important to keep in mind that we want to first be sure that we target keywords that are relevant to our website niche, and the content you are writing about for that page or post. Here are a few strategies to use when coming up with ideas for keywords to target.
Using the Alphabet Soup Technique for Keyword Research
The alphabet soup technique is simply taking advantage of the predictive analytics tools that major search engines use. When begin to type in a phrase or word in Google search engine, a predetermined list of potential search terms appears in a drop down list. This is the predictive analytics tool.
The alphabet soup is a brainstorming exercise to come up with common search terms. Lets say your topic is about exercising regularly. You could head over to Google.com and begin typing in the search engine “exercising regularly”. A list of potential search terms is populated as shown below:
To begin using the alphabet technique we would type in “exercising regularly a…” and see which pre-populated search terms come up and write down the relevant phrases. We would then type in “exercising regularly b…” and do the same thing.
This is a simple way to generate keyword ideas for your next website or blog post.
Utilizing question & answer websites for potential keyword ideas
You may be familiar with question and answer websites like Yahoo Answers, or Quora, or Ehow.com. Begin by simply typing in a phrase or word related to your topic. For this example I'll use Yahoo Answers, and I'm going to type in the word “exercise” and see which related questions are being asked.This will give you multiple potential questions people commonly ask about the topic you are researching. It's also a good idea to use multiple keywords related to the topic, and use multiple results from different question & answer sites.
As you go through brainstorming common keywords to target, be sure to make a list of the ones that are relevant as we will be narrowing down our potential targeted keywords.
What makes a good keyword to target?
Once you have a list of keywords you potentially want to target, there are a few things you want to keep in mind that will drastically improve your odds of getting ranked in major search engines.
Keep in mind the following indicators when researching the top keywords to target:
- Monthly search volume
- How competitive that keyword is
- How much traffic you can expect each month if ranked for that keyword
- What websites & content are getting ranked for that keyword
- Does the keyword make sense?
- Is the keyword very relevant to your website & page or post?
The reason you want to know all of the above is because just using one or two of those metrics still makes a broad target. We want to narrow down exactly which keyword has the most potential to attract more organic traffic to our website. Otherwise, you may be targeting a keyword that has 400+ competitors. Good luck getting ranked any time soon with that!
How to research the indicators of great keywords
For those of you who live in cyberspace on the web, you may know how to find the above listed information on your own. I wish I knew how to. But I'm guessing the majority of you either don't know how to find that info, or you simply don't want to spend the next 3+ hours doing so.
The easiest way to research the indicators of great keywords is by using a trusted keyword research tool. The good keyword tools should allow you to see the results for each indicator of a good keyword. If not, it's probably not worth your time.
For this example I'm going to use the Jaaxy keyword research tool. To follow along I've also included a small snippet of Jaaxy's keyword search bar so you can get an idea of how to perform the proper research.
I'm going to use one of the results populated from the Yahoo Answers question listed in the pic above. The question/keyword is “when should you exercise?” You can type that phrase in the Jaaxy keyword search box below, or test out a different keyword you are currently researching.
There are multiple columns from the search results in the image below. Each column indicates a response to the indicators we are looking for that tell us we found a good keyword. Here are the results to “when should you exercise”.
When performing keyword research, ideally you want to look for the keyword that has the highest number of monthly searches and estimated traffic, with the least amount of competition. You also want to make sure they keyword actually makes sense grammatically.
A good rule of thumb to use is to have the keyword estimated traffic at least to be 50 visitors per month, and the competition below 100 is ideal, but below 200 might be OK as well.
In the image above, the there are 5 columns and each has their referenced meaning:
- Avg. is the average number of monthly searches
- Traffic is the estimated amount of traffic you might receive should you rank for that keyword
- QSR is the amount of competition for that keyword
- KQI is referring to the quality of the keyword
- SEO is the overall search engine optimization ranking out of 100 (1 being bad 100 being great)
How to use keywords in your website post or page
After following the guidelines above in performing a keyword research analysis, there are good things and bad things that you need to know when using your keywords.
Make sure you DO the following:
- Include your keyword in your post title page
- Include your keyword once in either the first paragraph or within the first 250 words
- Write the rest of your page or post naturally without worrying about using the keyword again. Search engines will reward you for having good natural and relevant content, and put heavy emphasis on keywords in the title and description of the web page (which is usually the first snippet of the page or post).
Make sure you DON'T do the following:
- Stuff your post with your targeted keywords. It will not help your results, and will ultimately be flagged by search engines and never get ranked.
- Don't worry about using the META keyword section of your website as this is no longer relevant to search engines. In fact, some even say it may hurt you in the long run for trying to game the system, but I have not confirmed that as of yet.
Why it's important to perform proper keyword research
By following the above steps to researching your keywords, you WILL get organic traffic, and ultimately more visibility on the internet. Whether you are an ecommerce store, an affiliate marketing business or individual, or a niche blog, keyword research is worth investing in and will save you time and make you more money in the long run.
Keyword research is your golden goose that will accelerate your business to beat the competition. It allows you to know where to find your target audience, how to reach them, what they want to know, and how you can help them. And the result of that knowledge equals more website traffic and more money.
The owners created Jaaxy due to the lack of proper tools that were currently available. All the tools available seemed to have ALMOST all the needed research tools, but always lacked on one area or another. Jaaxy was built to be an all in one keyword research tool that gives you everything you need to get ranked higher in major search engines.
What added questions, comments, or good practices have you used when performing keyword research? Post your comments below!