Making sure you have great looking and captivating email signup forms is vital to your online business success. The problem is knowing which email marketing service you should use, and how to insert your chosen email marketing service forms onto your website.
Thankfully, there is an easier way to create amazing email signup forms in WordPress that integrate directly with nearly all the top email marketing services available! Here i'm going to show you how to create an email signup form in WordPress, and automatically sync your subscribers to your chosen email marketing autoresponder.
Creating Email Signup Forms For WordPress
There are essentially two ways you can create an email optin form in WordPress. The first is downloading the WordPress plugin from your email service provider (if your provider has one). Then you simply insert that form with a shortcode or a widget within your WordPress website. The second option is using a universal plugin that integrates with all major email service providers.
Why would you use one over the other? Email marketing platforms specialize in just that, email marketing. As a result, some of their plugins for WordPress aren't always the most user-friendly.
Using a WordPress plugin that is highly reputable and integrates with all the major email marketing software companies may be a lot smoother in many cases, seeing the WordPress company offering the plugin specializes in just that, WordPress plugins.
Should you decide to use your email marketing software plugin for WordPress, refer to their company website for how to's and instructions on setting up the WordPress plugin. We use ConvertKit for our email marketing campaigns, and their WordPress plugin works great if you're looking for a great place to start.
However, for more optin form options, we also use a universal WordPress email signup form plugin that integrates with all the major email marketing platforms like ConvertKit.
Using A WordPress Email Signup Plugin
The Bloom opt in form by Elegant Themes allows you to create email signup forms that can easily be integrated with any website style and form location. They integrate with all the major email marketing software providers so you can be sure that integration is easily done.
How does the Bloom optin form plugin work?
Bloom serves as the middle man between your email capture, and your email autoresponder software. They provide you the options for form creation and placing those forms within your WordPress website, and send all your new email subscribers to your selected corresponding form within your chosen email marketing software.
For example, within ConvertKit you can create as many email forms and landing pages as you would like. Lets say I create a form in ConvertKit and I call it “My New Email Form 1.” This email form offers a free guide via download for all new subscribers to this form.
With the Bloom email optin WordPress form, I can create a form within WordPress and have it set to integrate directly with my ConvertKit form labeled “My New Email Form 1.”
The Bloom form will then represent the ConvertKit form wherever I choose to place it within my website. And when any subscriber joins that form, they get the free guide via download just as usual.
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The reason I might choose to use the Bloom WordPress plugin in place of the ConvertKit plugin? Again, the Bloom plugin offers a lot of optin form options, making it potentially easier to integrate within my website and offering me even more form options.
This process works with nearly all the other top rated email marketing autoresponders as well, just like it does with ConvertKit.
What email marketing companies will Bloom integrate with?With the Bloom email optin plugin, you have the luxury of integrating their forms with the following email marketing companies:
- Campaign Monitor
- Constant Contact
- Sales Force
Some online businesses may use more than one of the above listed email marketing companies. With Bloom, you can create forms for multiple email marketing companies.
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Maybe you use GetResponse for one category on your website, and ConvertKit for another category on your website. With Bloom, you can create multiple forms and have your email subscribers added to your desired list at your desired email marketing autoresponder.
What email signup form options are offered by Bloom?
You can create email signup forms that are presented to your website visitors in multiple different ways. Among those are:
- Pop-up forms
- Fly-in forms
- Below post
- Locked Content – forms that require email signup to view a blog post or web page
- Widget forms – forms for sidebar, footer, etc.
Below is a visual of each of the above listed forms offered by Bloom.
Once you have chose your optin form type, you have the ability to choose among over 100+ pre-made email templates. Choose when to show your forms, on what pages and to which website visitors you wish to see each form.
This makes it easy to customize your email marketing campaigns to target the right visitors for the right optin form.
When to use a WordPress email plugin over your email provider's plugin
Most major email marketing companies have a WordPress compatible plugin. As previously mentioned, not all them are very user friendly. If that sounds like you, then your best option is using a reputable WordPress email plugin like Bloom, or choosing a better email marketing service provider like ConvertKit.
Or, if you're like me, you might want to have options to offer a variety of forms and reach your visitors at the right moment to grow your email marketing list. Using a plugin like Bloom expands your form templates, and allows you the potential to reach and capture even more emails from engaged readers.
Elegant Themes provides an amazing WordPress email signup form plugin along with over 80+ WordPress themes, and multiple other helpful WordPress plugins like Monarch social media plugin to grow your social media following.
What questions, comments or concerns do you have about the Bloom email optin WordPress form do you have? Post your comments below and i'll personally respond ASAP!