Often times entrepreneurs are associated with vibes of risk, insecurity, crazy people, or dreamers. Sound familiar? What happened to our childlike mindset that allows us to envision changing the world for the better? Or how about the advice always given to young children that “you can be whatever you want to be” along with other like sayings?
I'd be willing to bet that you've had a great idea on how to improve something, make something easier, or even a product that would catch on fire and spread like crazy at least a few times in the recent past. Who's to say you can't accomplish that inspiring thought?
Crushing It! by Gary Vaynerchuk has enlightened its readers on what true entrepreneurship is, and how to unlock the entrepreneurial mindset found within each of us. If you've had a bright idea or are seeking advice on building your dream business, Crushing It! by Gary Vaynerchuk is a great place to start.
Crushing It by Gary Vaynerchuk: A Successful Entrepreneur Story
Gary Vaynerchuck started his entrepreneur journey in the wine industry, selling wine at a local store owned by his father. From a young age, his curiosity to grow and impact millions lead him to trying and testing new ideas that significantly grew his wine business owned by his dad.
Through years of firsthand experience, trial and error, and redefining what it means to be a true entrepreneur, Gary set off to build his own digital media company focused on teaching people like you and me how to use innovating technology to spread and grow our business to wild success.
What you will learn from reading Crushing It by Gary Vaynerchuk
Not only will you learn how Gary built a multi-million dollar business in the wine industry and digital media industry, but you will see how the defined entrepreneur principles taught by Gary had the exact same multi million dollar success effect on multiple other entrepreneurs.
Entrepreneurs like Patt Flynn, Rich Roll, Lauren Evarts, Jared Polin, Andy Frisella, Shonduras, John Lee and many more tell their story of how they went from practically nothing to building a multi million dollar business and impacting millions around the world.
Stories include, for example, how entrepreneurs like Pat Flynn discuss how he lost his job from being laid off, and how he took his knowledge and turned it into a test prep course that attracted millions of visitors, and ultimately millions of dollars yearly as well.
Other success stories include how a father and his son started a YouTube channel cutting open sports balls to see what's inside. This attracted the curiosity of millions of viewers, leading to becoming one of the top viewed channels on YouTube.
They then launched a viral video of them cutting open a rattle snake's rattle which excelled to be one of the most viewed YouTube videos. After hundreds of millions of views, their YouTube channel hobby turned them into million dollar successes.
More than anything else, Crushing It by Gary Vaynerchuk shows its readers that the entrepreneurial spirit is alive and well, and that our inner childlike mindset of dreaming big is more-so a reality than it is a dream.
How to use top social media platforms to spread your brand
With the wild spread of hundreds of social media platforms comes the quick and easy accessibility to reach millions of engaged and interested customers. Crushing It discusses how to utilize the free access to these social media platforms to reach very specific and targeted audiences that become your most loyal fans.
When using the potential offered through top social media platforms like Twitter, Facebook, YouTube, Snapchat, Tumblr, Instagram, Pinterest, and many others, marketing suddenly becomes more personal and relatable to your viewers, making your brand spread like wildfire to like-minded individuals. Gary teaches you how to use native advertising and posting techniques on each social media platform to build the best engagement and spread your brand worldwide.
Among the top growing sectors in the social media marketing platforms is through Facebook Live video. Gary shares how this platform is rapidly gaining attention and allowing anyone with a good idea to reach millions of viewers.
Take, for example, Candace Payne, a 37-year-old mother in 2016 who purchased a Star Wars Chewbacca mask from a local Kohl's store. She couldn't contain her excitement for the purchase and filmed herself on Facebook Live with the newly purchased mask, laughing uncontrollably from the happiness that comes from “the little things in life”.
Her video went viral attracting over 143 million views on Facebook alone, as well as thousands of dollars in free merchandise and gift cards from Kohl's. Chances are the majority of you reading this know exactly what video I'm talking about (if not, you can view the amazingly hilarious video here on YouTube).
Let's not forget that due to her popularity resulting from the viral video, she now has a popular new book written on the topic of laughter and gratitude called “Laugh It Up“. Do you think she has any issues finding an audience to sell it to?
Stories like Candace Payne are perfect examples of the potential that any one individual has to build their reputation and following to become the next million dollar entrepreneur success story.
How technology innovations are changing the way we do business
Another motivating and exciting topic discussed by Gary V. is the use of innovating technology to stay ahead of the trend, and jump on the bandwagon before it takes off.
One of the main topics discussed is how artificial intelligence and technology voice assistants like the Amazon Echo smart speaker with Amazon's Alexa, Apple's Siri, and the Google Home Voice Assistant are wildly expanding and growing every day. What once was done over text and a computer, will soon be done by asking your voice assistant and artificial technology to do for you.
You will learn how to take advantage of opportunities that these growing technology trends present, and how to use them to your advantage in growing your successful business.
One of the best entrepreneur books you could read…
The perspective of what it means to be and become a successful entrepreneur, along with real life examples put into action, result in motivation and inspiration to follow your gut on the next big idea that's been sitting on your mind for years.
Whether a small business owner, a corporate executive, an individual employee of a company of any kind, I highly recommend reading Crushing It! by Gary Vaynerchuk because it will inspire the entrepreneurial spirit within each of us.